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Wednesday, October 7, 2026
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Toto Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic success in F1

Toto Wolff is engaged in final negotiations to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – an unprecedented figure for an F1 team – after the McLaren team were valued at £3.5bn in a change of ownership structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, would sell a stake approximately 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who both hold one-third of the enterprise.

An official representative stated: "We will be making no official statement on this. The governance of the team will remain unchanged, and all three partners are fully committed to continued achievements of the brand in F1."

Financial Increase

The deal signifies a significant increase in worth of Mercedes F1 after Ineos Group bought its stake for £208 million in 2022.

This surge reflects the growth in valuations of F1 teams in the past few years due to the increasing appeal of Formula 1 around the world.

This trend was evident with the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which debuted last summer and earned over $630m (£458m) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports movie ever released.

Present Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three races remaining in the current championship.

Their lead driver British driver George Russell has won two of the 21 grands prix this year and is in fourth place in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

By

Jason Vega

Maya Chen is a gaming industry analyst with over a decade of experience in slot machine technology and regulatory affairs.

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